Event Social Media:

Leveraging online tools to promote attendance, awareness, and engagement

NorthPointe's commitment to Meeting Planner education continued at a recent Morning Meeting Pointe on May 25, 2010. With more than 60 meeting professionals in attendance, NorthPointe hosted Laura Rees from ShinyDoor, a company that provides social networking guidance for the hesitant.

Laura discussed how using social media for events can increase not only attendance, but engagement from attendees during and following the event, engagement from an audience outside the event, and also followers and fans - thus promoting organization and event awareness.

Topics included:

• How to encourage event discussion on Twitter
• How to set up a display to monitor the ongoing conversation
• How to use the Twitter stream to more fully engage participants
• How to use a FaceBook fan page as a resource for attendees
• How to use video tools: Ustream, YouTube, or Skype at an event
• How to use SM tools to encourage networking
• We are pleased to offer recordings of Laura's session for those who were unable to join us.

NP Morning Meeting Pointe - Laura Rees Sound Files on:

INTRODUCTION (21.2MB) INTRODUCTION TO SOCIAL MEDIA  Download the MP3 Audio File

FACEBOOK (5.11) NP Morning Meeting Pointe_Laura Rees Facebook.mp3

TWITTER (9.25) NP Morning Meeting Pointe_Laura Rees Twitter.mp3

VIDEO (3.16) NP Morning Meeting Pointe_Laura Rees Video.mp3

CONCLUSION) (8.50) NP Morning Meeting Pointe_Laura Rees Conclusion.mp3

Information on Future Meetings and Social Media at NorthPointe

For more information about NorthPointe, future Morning Meeting Pointe sessions, or how we are using social media at NorthPointe, contact us at ccnp@thecenteratnorthpointe.com, or follow us on Facebook, Twitter, and Linked In

About Laura Rees

Laura Rees teaches social media classes for ShinyDoor, a company that provides social networking guidance for the hesitant. She works with companies, government agencies, and non profit organizations to show them how to use social media to help reach their goals. She has taught courses for clients like the Appalachian Regional Commission, and provided social media support for events like the Mid Ohio Regional Planning Commission's Summit on Sustainability. When she isn't helping ShinyDoor clients, Laura works as a freelance copywriter, penning marketing communications for companies like Cisco and Dick's Sporting Goods. Laura has a background in both HR and marketing, and has spent over ten years working in the IT industry. Laura is also an active volunteer for the Columbus Literacy Council.  Contact Laura Rees